Why Do Customers Pick You? How to Be Sure You Get the Next Job

Consumers are notoriously fickle, but they do have some logic when picking professionals to handle their landscapes. Here's what a recent Gallup Poll reported as reasons why customers choose a particular landscape and lawn professional company.

When it comes to earning a contract from a prospective client, knowing what matters to that client is crucial because each client's needs are different. And, the value of a quality referral was never more evident than in this survey, where 67 percent of landscape customers ranked it their most important reason for selecting a landscape company.


Reason Percent
Good references and reputation 67.4%
Satisfaction guaranteed 39.5%
Provides free estimates 33.8%
In business for years 32.9%
Locally owned and operated 32.4%
Insured and bonded 27.9%
Member of professional trade association 13.3%
Certification of professional training 12.4%
Other 4.6%
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